Simple tools.
More room
for what matters: you.
We design apps that are deliberately ergonomic and low friction: as few obstacles as possible between what you want to do and the moment it’s done.
Open → act → finish. No mandatory tutorial, no maze of menus, no useless cognitive load. The tool fades away; the use remains.
Our philosophy ↗
Intent → action
As few screens as possible between “I want to” and “it’s done.” Every unnecessary step is friction we refuse.
Clarity before options
Few choices — the right ones. We favour an obvious path over a forest of settings. Everything else comes later — or never.
Respect for time
Fewer notifications, less interface noise, more presence. A low-friction tool protects your attention as much as your time.
Low friction,
our line of work.
Low friction is not “simplistic.” It is a company stance: refuse complexity for its own sake. Design every screen, every gesture, every word to reduce effort — not to impress with feature density.
Today, too many tools ask you to learn a system before you can act. Stacked settings, fragmented flows, constant alerts: you end up spending more time managing the tool than living what you opened it for.
We do the opposite. Start from natural gestures. Remove what slows you down. Keep only what serves. Because a good tool barely shows itself: it leaves room for what matters — a memory, a sentence, a moment with your children.
Tools built to serve,
not to take you over.
Tools keep getting more complex.
We choose ergonomics.
The hidden cost of complexity
Every extra option has a price: attention, hesitation, drop-off. We measure a product’s success by how easy it is to enter — not by how many features we can list.
Deliberate ergonomics
At NOVALONGA, ergonomics is not a marketing add-on. It is a permanent decision criterion: if it creates friction, we redesign it or remove it.
Private by design
Less friction also means fewer unnecessary detours through your data. Privacy guides our technical choices as much as comfort of use.
Human, always
Tech should lighten life, not saturate it. Our apps exist to serve moments and relationships — then get out of the way.
Small moments.
Lasting memories.
Photos, voice, video and short notes: keep a record of family life, then find it again in a book to share with your children.
Petit Cœur embodies our low-friction philosophy: capture a memory in a few gestures, without a complicated flow. The journal stays clear; the book carries the story beyond the screen.
Discover Petit Cœur ↗Coming soon for iPhone.
A “living” book: scan the QR, replay the video or sound.
A company built
around real use.
We imagine and publish useful digital apps that feel good to use, respect privacy — and are unapologetically low friction by design.
Our ambition: help you do what you set out to do, as simply as possible, then let you get back to your life. Technical sophistication stays on our side; simplicity stays on yours.
Tools built to serve, not to take you over.